"Although the iPhone 17 lacks the AI wizardry featured in rival devices recently introduced by Samsung and Google, Apple spruced up its latest models with a redesign highlighted by a sleek "liquid glass" appearance on the display screens. Apple also largely maintained its pricing on its latest iPhones, despite being squeezed by the tariffs that President Donald Trump has imposed on the U.S. devices that the company mostly makes in India and China."
"The formula apparently was enough to win over consumers, particularly in the United States and Europe, helping to produce iPhone sales totaling $49 billion during the July-September period, a 6% increase from the same time last year. That was slightly below the 8% jump in iPhone sales that had been anticipated by analysts, and less than the 13% bump in sales during the April-June period."
"Apple delivered financial results during its summertime quarter that exceeded analyst projections, despite being caught in the crosshairs of a global trade war at the same time the trendsetting company is scrambling to catch up to its Big Tech peers in the artificial intelligence race. The performance announced Thursday was driven largely by strong initial demand for its iPhone 17 lineup that went on sale last month."
Apple exceeded analyst projections for the July-September quarter, driven largely by strong initial demand for the iPhone 17 lineup. The iPhone 17 lacks advanced AI features found in recent Samsung and Google models but features a redesign with a 'liquid glass' display and largely maintained pricing. Tariffs imposed by President Donald Trump cost Apple $1.1 billion in the past quarter and are expected to cost $1.4 billion in the final quarter. iPhone sales totaled $49 billion, up 6% year-over-year, with an estimated 58.6 million units sold, trailing Samsung. Net income rose to $27.5 billion and revenue climbed 8% to $102.5 billion.
Read at Fast Company
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