"I think there's a lot of overlap. I think maybe one added nuance is that the kinds of questions that people ask AI are increasingly complicated and they tend to be in different spaces. And so if you think about what people use AI for, a lot of it is how-to for complicated things or for purchase decisions or for advice about life things. So people who are creating content"
"Give me some tips as a business owner who still runs Google ads. What should I focus on right now to be recommended by and actually my business is recommended by AI which is because we were doing a lot of content but maybe for you know some segments of my business that are not recommended what should I double down on for AI to consider me?"
AI search and traditional SEO share significant overlap in ranking signals and optimization practices. AI prioritizes answers to more complex, use-case driven questions such as detailed how-to guides, purchase decision support, and life-advice content. Content creators targeting those categories should study where AI usage is growing and tailor material to those specific user intents. Tactics like press releases and earned coverage can influence visibility, while artificially buying reviews is discouraged. Understanding real user queries and mapping content to AI-specific use cases increases the likelihood of appearing in AI-generated responses.
Read at Search Engine Roundtable
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