"The center, the first of its kind in the U.S., is a joint project between the university's communications and business schools, and aims to attract students planning to participate in the $250 billion creator economy. With rising unemployment rates, and a college degree no longer unlocking the career opportunities it once did, the creator economy could be a beacon of hope for young graduates in a dismal job market."
"The number of creators globally is expected to grow at a compound annual rate between 10 and 20%. The total addressable market, from influencer marketing spend to platform payouts, is expected to increase to a projected $500 billion by 2027, according to Goldman Sachs. In a 2023 Morning Consult survey of 1,000 Gen Zers, more than half said they want to be influencers."
"Higher education is now paying attention. From MrBeast and Alix Earle giving guest lectures to Harvard Business School students, to universities from Penn State to Duke introducing online courses, clubs, and summer camps dedicated to the business of content creation, colleges are embracing this once-dismissed career path. For now, Syracuse doesn't plan on offering majors or minors in content creation."
Syracuse University will open a Center for the Creator Economy to train influencers, streamers, podcasters and YouTubers. The center is the first of its kind in the U.S. and is a joint project between the university's communications and business schools, aiming to attract students to the $250 billion creator economy. The creator economy is projected to grow rapidly, with creator numbers rising at a 10–20% compound annual rate and a total addressable market forecast near $500 billion by 2027. More than half of surveyed Gen Zers want to be influencers, and many teenagers already earn online. The center will offer undergraduate and graduate classes in creative content, audience engagement, and digital strategy, plus workshops, speaker series, incubators, mentorship, and funding, and will open in spring 2026.
Read at Fast Company
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