"There's no distinction between on the ground and in the air - it's actually one experience,"
"it doesn't feel so heavy in the advertising space, but more part of their journey,"
"Anyone can listen to podcasts, which is new. We have audiobooks. And these are all sort of new ways that Spotify is also bringing content. But we're bringing that to our passengers by working with them,"
"It really just allows us to put the right content, right messaging, promotions, marketing, anything that we want the customer to really see and understand that makes their journey better."
United Airlines integrates travel, commerce, and content into a single, continuous passenger experience. Kinective Media connects brands to travelers in subtle, journey-integrated ways that prioritize relevance over intrusive advertising. The program leverages a large audience of 174 million passengers and 63 million MileagePlus members to deliver scale and targeting. Partnerships extend across pre-departure, in-flight and post-travel moments, including Instacart delivery offers and Spotify podcasts and audiobooks within in-flight entertainment. Artificial intelligence is used to map customer journeys and surface relevant content, messaging, promotions and marketing to improve the overall travel experience. Starlink is identified as a key accelerant for these capabilities.
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