"Three great years: immediate promotion to Serie A, after eleven years, and then two relegation attempts. But in 2015, with the team already at a safe level, Milan approached me: Barbara Berlusconi, first and foremost, and Galliani. "But Galliani was completely honest: 'I'm now very involved in the transfer market.' Very proud of the respect, but also very stubborn as I am, I replied: 'If I have to be more of a problem than a sporting director, I'd rather not come'."
"I won't tell you how many 'What the f... are you doing, are you stupid?' I got. But I'll also tell you what Galliani confessed to me years later: 'What a mistake not to hire you as sporting director at Milan'. "To add insult to injury, Setti [Verona's owner] had meanwhile looked around and said I wasn't staying in Verona because I was too ambitious."
Sogliano achieved immediate promotion to Serie A with Verona after eleven years and then navigated two relegation battles. He has stabilized the club and ended its yo-yo cycle, remaining with Verona for four years despite links to bigger jobs. In 2015 Milan, represented by Barbara Berlusconi and Adriano Galliani, approached him while the team was secure. Galliani admitted he was focused on transfers, and Sogliano declined, saying he did not want to be more of a problem than a sporting director. He endured insults for the decision, and Galliani later called it a mistake. Verona owner Setti reportedly considered Sogliano too ambitious.
Read at SempreMilan
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