Tesla's Latest Approach Isn't Working
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Tesla's Latest Approach Isn't Working
"If you're an electric-vehicle enthusiast in the United States, you can't help but be a bit jealous of Europe right now. Increased competition from China has forced the European automakers to get better and better, and now, buyers have more and better choices than they've ever had. It's little wonder why EVs outsold gas cars in Europe in December for the first time. But Tesla, as of late, has largely been left out of that success story. Perhaps due to their bounty of EV choices,"
"Elon Musk's full-electric brand, whose market in the continent shrank 27% last year, registered 26% more cars in Sweden and 3% more in Denmark in January than in the same month of 2025, with 512 and 458 cars sold respectively, official data showed on Monday. Its registrations, a proxy for sales, fell 88% to 83 vehicles in Norway, one of the most brand-loyal countries in Europe which has been at the forefront of EV adoption, and by 42% to 661 in France."
European EV competition from Chinese automakers has improved models and expanded consumer choice, driving EVs to outsell gas cars in Europe in December. Tesla's European registrations slid significantly in 2025 and showed little recovery in January despite the introduction of lower-priced, de-contented Model Y Standard and Model 3 Standard variants. Official data show mixed country results: gains in Sweden (512, +26%) and Denmark (458, +3%), but steep declines in Norway (83, -88%) and France (661, -42%). Tesla's leadership emphasizes AI, robotics, automated taxis, and energy storage while vehicle sales remain the company's most consistent profit source.
Read at insideevs.com
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