Apple launches a campaign for the iPhone 16 Pro's Clean Up feature in the Photos app, presenting a humorous narrative starring a cat named Garrett. Directed by Andreas Nilsson, the advertisement depicts an instance where a user removes Garrett from a photo, resulting in disapproval from both his partner and the cat. The user quickly rectifies his mistake by restoring Garrett to the image. This feature enables effortless removal of distracting objects from photos, with the campaign being promoted on digital platforms, social media, and broadcast channels.
In the new campaign for the iPhone 16 Pro, Apple introduces the Clean Up feature, which allows users to remove distracting objects from photos with ease.
The spot, directed by Andreas Nilsson, features a cat named Garrett who is hilariously scolded after being removed from a photo.
The campaign is created by Apple Marcom and will be displayed across digital platforms, social media, and broadcast channels.
Credits include Biscuit Filmworks for production and the track 'Katoossa' by Yacine Boularès enhances the campaign's lighthearted feel.
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