A Canalys report reveals that even with Apple's significant investment in durability, consumers perceive iPhones as lacking in this regard. This perception is based on a survey of over 8,000 European consumers, indicating that Samsung is considered more durable. Apple's brand is recognized for reliability and quality design, but the high price may create desirability through status. Poor durability perception could stem from Apple being scapegoated due to its size, as well as from its pioneering role in the smartphone market, which led to early reports of breakage influencing enduring assumptions.
Apple's strong brand is associated with reliability and quality design, but its expensive price tag can create a desirability factor due to status. Many view Apple as a premium brand.
Consumer perception around durability places Apple at a disadvantage, as Samsung is perceived as more durable, despite Apple's continued investment in improving durability.
The perception of poor durability for iPhones may stem from Apple being a scapegoat due to its size and popularity, leading to disproportionate blame when issues arise.
Being first to market with modern smartphones, original iPhone breakage contributed to a lasting perception of fragility, affecting consumer views on newer models.
Collection
[
|
...
]