"The MacBook Neo could face similar pricing changes because of its huge initial success. The Neo arrived right as the RAM shortage is pushing up prices for competitors' laptops, and the laptop has been such a hit that there's currently a two to three-week wait for it to ship on Apple's website."
"Between the cost of producing more A18 Pro chips and higher costs for other components due to the RAM shortage, this second batch of MacBook Neos will be more expensive for Apple to produce. Unfortunately, that cost could end up getting passed on to consumers."
Apple is considering discontinuing the budget $599 MacBook Neo configuration, leaving only the $699 model available. This follows similar pricing adjustments across Apple's product line, including the Mac mini and Mac Studio, driven by ongoing RAM shortages. The Neo's unexpected popularity has forced Apple to double production from 5-6 million to 10 million units. The first batch utilized surplus A18 Pro chips from iPhone 16 production, but future batches require new chip orders. Combined with elevated component costs from the RAM shortage, production expenses have risen significantly, likely resulting in higher consumer prices.
Read at The Verge
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