The article discusses the competitive landscape in the smartphone and audio industry, highlighting brands like Apple and Samsung, with a focus on Nothing Tech. Nothing, known for its Ear series of TWS earbuds, is launching its first over-the-head headphones, the Headphone (1), responding to user demand. Carl Pei emphasizes affordability while targeting premium sound quality. The piece reflects on Nothing's strategic growth and potential to impact both markets following their mastery of the supply chain.
"It's our first over-the-head headphones," Carl Pei said yesterday at SXSW in London. "A lot of our users have been asking for it."
A video on Nothing's YouTube channel earlier last month saw the internal team discussing the upcoming headphones, stating that they managed to strike a balance between premium-grade sound and a budget-friendly price tag.
Collection
[
|
...
]