"According to data from Omdia, Apple was the king of the smartphone world last year, with a record-breaking 240.6 million units shipped and a 19% market share. It very narrowly beat Samsung's 239.1 million shipments. The Korean company also has 19% market share when you apply rounding. Interestingly, both Apple and Samsung grew exactly 7% compared to 2024. In third is Xiaomi with a 2% sales decline over 2024, at 165.4 million units shipped for a 13% market share."
"Transsion almost entered the top five, since it also has 8% market share, and it's followed by Honor with 6%, Lenovo with 5%, Huawei with 4%, and Realme with 3%. The market overall grew 2% in 2025 to 1.25 billion units shipped. All regions grew except for Greater China, which marginally declined due to "the fading effect of the national subsidy scheme". Interestingly though, Apple grew 26% in Mainland China thanks to "stronger iPhone 17 series demand"."
Apple led smartphone shipments in 2025 with 240.6 million units and a 19% market share, slightly ahead of Samsung's 239.1 million and similar 19% share. Both Apple and Samsung grew 7% YoY. Xiaomi was third with 165.4 million shipments (13% share) and a 2% sales decline. vivo had 105.3 million shipments (8% share, 4% growth) and Oppo 100.7 million (8% share, 3% decline). Transsion held 8% share, followed by Honor (6%), Lenovo (5%), Huawei (4%), and Realme (3%). The market grew 2% to 1.25 billion units; all regions grew except Greater China, which marginally declined amid fading national subsidies, while Apple grew 26% in Mainland China due to stronger iPhone 17 series demand.
Read at GSMArena.com
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