The article explores the lesser-known origins of Apple Inc., tracing its roots back to a commune in McMinnville, Oregon, linked to Steve Jobs. While most know of Apple's inception in a garage, Jobs' connection with the All One Farm introduced him to a countercultural community that influenced his creativity. Spending time there picking apples inspired the company name, which he felt was fun and laid-back, contrasting with the serious nature of computers. This communal background shaped his vision, reflecting in Apple's branding and ethos. The property itself is now up for sale for $5 million.
Jobs later told biographer Walter Isaacson that the work inspired the naming of Apple: 'I had just come back from the apple farm. It sounded fun, spirited, and not intimidating.'
Jobs met Robert Friedland at Reed College, learning about the 'reality distortion field' and being introduced to the All One Farm, where he picked apples and absorbed the countercultural spirit.
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