'The Price is Right' contestants were off by thousands when guessing the cost of Apple's Vision Pro
Briefly

The Vision Pro headset by Apple stunned contestants on 'The Price is Right at Night' with its premium price of $3,499, resulting in guesses that were significantly lower, resembling those of iPhone prices. The audience's reaction underscored concerns about the headset's affordability compared to competitors like the Meta Quest 3, priced at $499. With Apple reportedly considering a lighter, more affordable version, the Vision Pro's introduction has sparked intense reactions since its announcement at the 2023 Worldwide Developer Conference, prompting speculation about the future of luxury tech pricing.
The Vision Pro's hefty price of $3,499 surprised contestants on 'The Price is Right at Night,' highlighting the disparity between Apple’s pricing and consumer expectations.
Contestants estimated the Apple Vision Pro at $1,000 or lower, while its actual retail price shocked them, demonstrating the high value placed on Apple's luxury products.
Despite the initial public's reaction, Apple is reportedly exploring a lower-cost version of the Vision Pro, although no official announcements have been made.
Apple CEO Tim Cook emphasized that the Vision Pro is designed for 'people who need the best technology,' indicating its premium target demographic.
Read at Business Insider
[
|
]