"In a brief but telling exchange during the company's earnings call, Cook revealed, "The advertising category, which is a combination of third party and first party, did set a record during the quarter." When pressed if both Apple's internal and licensing ads individually set records, he coolly dodged, "Actually, I'm not saying that. I'm just saying that the combination of the two set a record. We don't... I'm dodging the question intentionally because we don't split it at that level.""
"Apple's Services unit - spanning everything from the App Store to iCloud - hit an "all-time revenue record... at $28.8 billion" this quarter, according to CFO Kevin Parekh. That's a 14% year-over-year gain, entirely "organically driven." Buried within that figure sits the ad business - a blend of App Store search ads, Apple News and TV placements, and the company's expanding licensing deals."
Apple's combined advertising category—mixing first-party and third-party placements—set a quarterly record, according to Tim Cook. The Services unit reached an all-time revenue high of $28.8 billion, a 14% year-over-year organic gain, with advertising embedded within that performance. The ad business includes App Store search ads, Apple News and TV placements, and growing licensing deals. Apple maintained a privacy-first stance after limiting ad tracking, yet still scaled ad revenue by leveraging control of its ecosystem and credibility. Executives declined to break out first- versus third-party ad revenues, signaling strategic discretion about ad transparency.
Read at Benzinga
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