"Apple continues to be one of the big beneficiaries of the Windows 10 support shut down, with research from Counterpoint, IDC, Gartner, and others confirming Mac sales are increasing faster than the rate of PC industry growth. It means the switch is on. Take the evidence, just in the last few weeks: Counterpoint confirmed a 14.9% increase in Mac sales in Q3 2025, against an industry average of 8.1%."
"IDC gave Apple a 13.7% growth rate in Mac sales, compared to what it saw as 9.4% industry growth. (It pegged Apple as holding 9% of the entire global PC market.) Gartner determined that Apple experienced a 10.7% increase, with the industry reaching 69 million sales, up 8.2%. With hundreds of millions of upgrades, percentages mean a lot There are nuances of difference within the data points; many analysts see other PC makers also experiencing strong growth, with sales of smaller brand PCs seeing decline."
Mac sales have risen faster than overall PC industry growth in recent measurements, driven partly by device replacements after the Windows 10 support shutdown. Counterpoint reported a 14.9% increase in Mac sales in Q3 2025 versus an 8.1% industry average. IDC reported 13.7% Mac growth versus 9.4% industry growth and estimated Apple holds 9% of the global PC market. Gartner reported a 10.7% increase for Apple while the industry reached 69 million sales, up 8.2%. Hundreds of millions of upgrades amplify percentage differences, and some smaller-brand PC sales are declining despite broader PC growth.
Read at Computerworld
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