Consumers' perceptions of AI technology are divided; while some praise its efficiency, others worry about job losses and diminished creativity. Incidents like Duolingo's backlash and Selkie's Valentine's Day design controversy reveal a growing skepticism toward AI, particularly when it threatens jobs and creative work. Brands like Dove are addressing this concern, actively promoting human creativity and authentic representation by pledging against AI-generated advertising. This reflects a trend where companies prioritize human touch as consumers express discomfort with AI's encroachment in creative spaces.
Wherever you land on this spectrum, it's evident that AI is controversial with consumers.
These incidents and others like them indicate a deepening skepticism toward AI in general and brands' use in particular.
Dove was one of the first major beauty brands to take a stand against AI and how it generates images perpetuating stereotypical and unrealistic beauty standards.
Dove cited research showing that ninety-three percent of women feel pressured to conform to beauty standards that aren't achievable.
Collection
[
|
...
]