"Over the last few days, major social media platforms have been saturated with AI-generated videos-depicting a wide range of content supposedly related to the hurricane, from towering waves battering coastal towns to sharks gliding through floodwaters, destroyed airports, and an aerial view of the storm's eye that reached over 17,000 views. Much of this content was made possible by Sora 2 -OpenAI's new text-to-video app-released less than a month ago, which allows users to generate lifelike videos simply by typing a description."
"The app, free on iPhones, has proven to be as mesmerizing as it is disturbing-quickly taking over social media feeds in the weeks since its release. But it's also caused alarm among people who worry about its potential to spread misinformation. "It's as if deepfakes got a publicist and a distribution deal," Daisy Soderberg-Rivkin, a former trust and safety manager at TikTok, told NPR earlier this month. "It's an amplification of something that has been scary for a while, but now it has a whole new platform.""
Hurricane Melissa reached Category 5 intensity as it made landfall in Jamaica, causing at least seven deaths across the northern Caribbean and becoming the most powerful storm in the basin since Hurricane Dorian. Major social platforms were flooded with AI-generated videos depicting towering waves, sharks in floodwaters, destroyed airports, and aerial footage of the storm’s eye. Much of the content was produced using Sora 2, a new OpenAI text-to-video app available free on iPhones that creates lifelike videos from simple text prompts. The realistic videos have raised alarm about deepfakes undermining public perception and the seriousness of disaster messaging.
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