""Rufus is expected to generate over $10 billion in annual incremental sales for us," Jassy said on the call. According to Jassy, 250 million shoppers have used Rufus this year, with monthly active users growing 140% year over year and interactions increasing 210%. Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those who don't use the assistant."
"Rufus, which launched in beta in February 2024, is a shopping assistant that's embedded directly into Amazon's mobile app and website. Amazon trained Rufus on its entire product catalog, as well as customer reviews, community Q&As, and information from across the web. Shoppers can ask questions from broad product comparisons-like differences between trail and road running shoes-to specific questions about individual items, like whether a certain coat is suitable for winter."
Amazon estimates Rufus will generate over $10 billion in annual incremental sales. Rufus has been used by 250 million shoppers this year, with monthly active users up 140% year over year and interactions increasing 210%. Customers who engage with Rufus are 60% more likely to complete a purchase than those who do not use the assistant. Rufus launched in beta in February 2024 and is embedded in Amazon's mobile app and website. Amazon trained Rufus on its full product catalog, customer reviews, community Q&As, and information from across the web to handle broad comparisons and item-specific questions. The tool aims to retain shoppers within Amazon's ecosystem and reduce discovery of competing retailers via search engines or other AI tools. Amazon's third-quarter revenue rose 13% to $180.2 billion, exceeding expectations, while AWS revenue grew 20% to $33 billion, its fastest pace since 2022.
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