Canva's new 'Creative Operating System' wants to be your one-stop-shop for AI design
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Canva's new 'Creative Operating System' wants to be your one-stop-shop for AI design
"Its new "Creative Operating System," unveiled Thursday, is a suite of AI-powered features it's calling "the biggest evolution of its product to date." The suite includes a new video editing tool, a custom marketing email generator, a tool for creating forms tailored to a brand's unique aesthetic, a coding integration with Canva Sheets, and more. It's built upon an AI "Design Model" that's "trained to understand the complexity of design," according to the company."
"In addition to those above, Canva's Creative Operating System includes a litany of other AI-powered features, all of which are intended to streamline the creative process. For example, Canva upgraded Canva AI, an AI assistant released in April, with the ability to generate images, videos, and other kinds of content along with "style-matching capabilities," meaning it can adhere to a company's branding without the need for specific prompts."
"Canva unveiled its Creative Operating System on Thursday. It includes a video editing tool, an email generator, and more. The company also launched a new Business subscription tier. Canva wants to be your one-stop shop for creativity in the age of AI. Its new "Creative Operating System," unveiled Thursday, is a suite of AI-powered features it's calling "the biggest evolution of its product to date.""
Canva's Creative Operating System combines new and upgraded AI features to centralize content creation and marketing workflows. The release adds a video editor, a custom marketing email generator, brand-tailored form creation, and a coding integration with Canva Sheets. A trained AI Design Model enables the system to understand design complexity and apply brand-consistent styles. Canva AI gains image, video and content generation plus style-matching that adapts to company branding without detailed prompts. Canva Grow provides an end-to-end ad platform that learns from performance data to optimize campaigns. A new Business subscription tier targets professional and marketing teams.
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