"Xbox needs to move faster, deepen our connection with the community, and address friction for both players and developers. Today, we promoted leaders who helped build Xbox, while also bringing in new voices to help push us forward."
"The quick, ignoble death of console Copilot falls in line with all of the recent moves we've seen the Xbox division of Microsoft making--trimming the fat while refocusing on high-quality games."
"Despite this change, the Xbox leadership team recently added several AI veterans. Asha Sharma has been busy in recent weeks, killing off the 'This is an Xbox' marketing campaign and removing day-one Call of Duty games from Game Pass."
Microsoft has decided to discontinue Copilot for consoles and mobile, reflecting a strategic shift within its Xbox division. This decision comes amid AI fatigue among consumers and a need for faster community engagement. Xbox's leadership has been restructured, promoting internal leaders while bringing in new talent. Recent changes include the cancellation of the 'This is an Xbox' marketing campaign and adjustments to Game Pass offerings. The focus is now on high-quality games and addressing player and developer friction.
Read at GameSpot
Unable to calculate read time
Collection
[
|
...
]