"Within its super app, the bank has launched a voice-based AI assistant that performs financial operations on behalf of entrepreneurs. Thanks to this innovation, businesses have gained access to a new level of automation. Now routine banking tasks can simply be voiced to the AI assistant, saving time on repetitive actions. The intelligent assistant automatically pays taxes, processes payroll, executes account-to-account transfers, deposits and withdraws funds, pays fines, and much more."
"To implement this project, Freedom Bank digitalized its key business processes using artificial intelligence technology. The bank has also provided all entrepreneurs in Kazakhstan with free access to the GPT-5 chat. This is not Freedom Bank 's first experience in integrating generative intelligence into its processes. Currently, the bank uses AI for compliance checks. AI compliance enables deep analysis of client transactions, identification of hidden patterns, and prevention of regulatory circumvention."
"Among the bank's advanced innovations is its own investment currency - Freedom, accrued in ETN (Exchange Traded Notes). This is a unique form of cashback that allows customers to receive a share of Freedom Holding Corp. stock, listed on NASDAQ, for every purchase made. As a result, every bank client becomes an investor who earns from the growth of the company's stock value on the exchange. During the same period, the FRHC share price increased 2.5 times - from $67 to $170."
Freedom Bank in Kazakhstan integrated AI into business services by launching a voice-based assistant within its super app that executes about 50 banking commands for entrepreneurs. The assistant handles taxes, payroll, transfers, deposits, withdrawals, fines, and other routine operations, reducing manual input and saving time. The bank digitalized key business processes and granted entrepreneurs free access to GPT-5 chat. AI is applied to compliance checks to analyze transactions deeply, detect hidden patterns, and prevent regulatory circumvention through rapid cross-referencing of data. The bank also issues an ETN-based Freedom currency as cashback tied to FRHC stock performance.
Read at London Business News | Londonlovesbusiness.com
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