AI is increasingly marketed with human names to build trust and soften its threat to jobs. This anthropomorphism appeals to hiring managers in a precarious economy, as startups pitch AI as replacements for employees. For instance, Atlog introduced an "AI employee for furniture stores," suggesting managers can oversee more stores with fewer staff. Consumer-facing AI, like Claude, employs approachable names to make interactions feel more personal. However, this trend is leading to a more dehumanized workplace as AI continues to evolve and replace human roles.
The growing trend of anthropomorphizing AI serves not only to build trust but also accelerates dehumanization in the workplace, raising critical ethical concerns.
Startups are promoting AI not merely as software but as potential replacements for human roles, tapping into the fear and uncertainty of today’s economy.
By naming AI models after human-like personas, companies aim to create a sense of familiarity and trust, making the technology seem less intimidating and more approachable.
The use of friendly, personable names for AI systems attempts to soften the corporate edge, making machines appear as colleagues rather than just tools.
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