Google is initiating a licensing project to recruit news organizations for a collaboration involving artificial intelligence. This aims to improve relationships with the media industry. The pilot project will involve approximately 20 national news outlets. The initiative could provide essential financial support for media companies that have suffered losses from digital competitors. Until now, Google has been less active in partnerships compared to rivals like OpenAI and Perplexity AI, who have started compensating publishers for content used in AI tools. Details about the program’s terms are currently undisclosed.
Google is planning a licensing project for news organizations related to artificial intelligence, aiming to strengthen relationships with publishers amidst changing media dynamics.
The initiative seeks to recruit about 20 national news outlets and may represent a significant financial opportunity for struggling media companies.
Media companies see potential revenue from Google's content payments for AI projects as necessary support in facing competition from digital outlets.
Google has primarily remained inactive in forming partnerships with publishers while competitors like OpenAI and Perplexity AI have begun paying for content usage.
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