'Let a thousand flowers bloom': Jensen Huang says demanding ROI from AI is like forcing a child to make a business plan for a hobby | Fortune
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'Let a thousand flowers bloom': Jensen Huang says demanding ROI from AI is like forcing a child to make a business plan for a hobby | Fortune
"Let a thousand flowers bloom."
"I get questions like ... ROI,"
"I wouldn't go there"
"I want the same thing for my company that I want for my kids: go explore life,"
"We never do that at home. But we do it at work."
Generative AI pilots are widely failing, with figures like 95% failure and 56% of CEOs reporting no returns in adoption efforts. Jensen Huang advocates abandoning immediate ROI demands and embracing abundant, messy experimentation. He urges executives to allow engineers to explore without proof of financial success, likening corporate innovation to parenting that encourages exploration. Huang contrasts workplace control with home permissiveness, arguing that requiring business-case justification stifles creativity. He recommends relinquishing strict oversight and fostering an environment where many initiatives can grow, accepting failures as part of learning. This approach reframes AI adoption toward long-term innovation rather than short-term metrics.
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