Meta leans into AI in your feeds
Briefly

Meta leans into AI in your feeds
"Improvements in our recommendation systems will also become even more leveraged as the volume of AI-created content grows. Social media has gone through two eras so far. First was when all content was from friends, family, and accounts that you followed directly. The second was when we added all the creator content. Now, as AI makes it easier to create and remix content, we're going to add yet another huge corpus of content on top of those. Recommendation systems that understand all of this content more deeply and can show you the right content to help you achieve your goals are going to be increasingly valuable."
"This quarter we also launched Vibes, which is the next generation of our AI creation tools and content experiences. Retention is looking good so far and its usage keeps growing quickly week over week. I'm looking forward to ramping up the growth of Vibes over the coming months,"
"More broadly, I think that Vibes is an example of a new content type enabled by AI, and I think that there are more opportunities to build many more novel types of content ahead as well."
"Mashable's review of the service, however, saw it as an "infinite slop machine." It can feel like endless eye candy, designed to grab your attention but not really do anything with it."
Meta plans to increase AI-generated content across Instagram and Facebook by leveraging recommendation systems that can process a growing corpus of AI-created posts. The shift adds a new content layer on top of friend and creator content and relies on algorithms to surface material that helps users achieve goals. Meta launched Vibes, an AI creation tool with rising retention and week-over-week usage that is presented as a new AI-enabled content type and a foundation for building additional novel formats. Some critics describe Vibes as endless eye candy lacking substantive value.
Read at Mashable India
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