"Improvements in our recommendation systems will also become even more leveraged as the volume of AI-created content grows. Social media has gone through two eras so far. First was when all content was from friends, family, and accounts that you followed directly. The second was when we added all the creator content. Now, as AI makes it easier to create and remix content, we're going to add yet another huge corpus of content on top of those. Recommendation systems that understand all of this content more deeply and can show you the right content to help you achieve your goals are going to be increasingly valuable."
"This quarter we also launched Vibes, which is the next generation of our AI creation tools and content experiences. Retention is looking good so far and its usage keeps growing quickly week over week. I'm looking forward to ramping up the growth of Vibes over the coming months," Zuckerberg said in the earnings call. "More broadly, I think that Vibes is an example of a new content type enabled by AI, and I think that there are more opportunities to build many more novel types of content ahead as well."
Meta intends to increase the presence of AI-generated content across social feeds and to leverage that expanded volume to improve recommendation systems. Social media content is described as evolving through eras: friend-and-follow content, creator content, and an expanding corpus of AI-created and remixed material. Recommendation systems will be trained to understand these formats more deeply and to surface content that helps users achieve their goals. Meta launched Vibes, an AI creation and content-experience tool with growing retention and weekly usage. Vibes represents a new AI-enabled content type, though some reviews call it visually engaging but lacking substantive value.
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