Jordi Ribas compared Microsoft's Copilot and Google's AI Mode, emphasizing their different approaches to specific query segments, particularly in generating response types. He noted Copilot's superior performance in providing richer answer cards without generative descriptions for follow-up queries, such as weather forecasts. Ribas indicated that Copilot's current functionality relies on the query and session data, but expects increased personalization features in the future. The evolution of both products is acknowledged, with a focus on their competitive offerings in areas like images and contextual information.
Jordi Ribas stated, "They're both excellent AI search products but we're taking a different approach for some query segments." He provided an example where Microsoft Copilot yielded richer answer cards for follow-up queries compared to Google AI Mode.
In discussing personalization, Ribas mentioned, "At this point Copilot Search is primarily based on the query and session but the impact of personalization and contextualization will increase over time." He elaborated on the evolving nature of AI models and search products.
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