Netflix has introduced generative artificial intelligence for the first time in an original series, specifically in the show, The Eternauts. The technology enabled the visual effects team to create a building collapse scene much faster than traditional methods, completing the sequence ten times quicker. Co-CEO Ted Sarandos emphasized that AI represents an opportunity to enhance film and series quality while making production more affordable for smaller budgets. Despite these advantages, the use of generative AI has led to industry concerns regarding job displacement and calls for regulatory measures amidst ongoing labor disputes.
Netflix has implemented generative AI for the first time in its original series, significantly speeding up production and enhancing visual effects while reducing costs for smaller budgets.
Ted Sarandos stated that the use of generative AI allowed for the completion of sequences ten times faster than traditional methods, demonstrating its potential for creators.
Despite the benefits, the application of generative AI in entertainment has raised concerns about potential job displacement and sparked calls for tighter regulation.
The successful performance of Netflix's third series of Squid Game has contributed to record revenue, marking a 16% increase compared to the previous year.
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