Netflix has integrated generative artificial intelligence into the visual effects production of its original sci-fi series The Eternauts, enabling rapid completion of a complex scene at a fraction of the traditional cost. This marks the first instance of final AI-generated footage in a Netflix production. Co-CEO Ted Sarandos emphasized the speed and cost-effectiveness brought by AI technology. Netflix's revenues increased by 16% year-on-year, reaching $11 billion, attributed partly to successful programming. Nevertheless, the deployment of AI has stirred concerns about its impact on human artists, especially highlighted during the 2023 Hollywood strikes.
Netflix's use of generative AI allowed the production team to deliver visual effects ten times faster than traditional methods, making it crucial for budget constraints.
Co-co-CEO Ted Sarandos stated that the generative AI-generated footage in The Eternauts is the first final AI-generated footage to be featured in a Netflix original.
The innovative use of AI technology resulted in a 16% year-on-year revenue increase for Netflix, reflecting the positive impact of new strategies on profitability.
Critics argue that generative AI could displace human artists, leading to concerns over its role in creative industries amid the 2023 Hollywood strikes.
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