Netflix is rolling out a new AI-enabled search feature that allows users to describe what they want to watch using conversational language, moving beyond traditional genre filters. Powered by OpenAI's generative AI, this feature aims to improve the browsing experience significantly by allowing phrases like 'I want something funny and upbeat.' Currently in an opt-in beta on iOS, there are plans to make it available on more devices. Other streaming platforms are also exploring similar systems to enhance user interaction.
Netflix's new search feature allows users to describe desired content using conversational terms, enhancing the browsing experience beyond simple genre filters.
Powered by OpenAI's generative AI models, this feature enables users to search for films and shows using natural language descriptions instead of generic keywords.
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