"AI summaries appear atop search results when users query certain topics. While these AI summaries offer links to the source material from which the information came, previous studies have shown that an incredibly small minority of searches that return an AI summary are followed through with a click to the source material. According to a Pew study released over the summer, just 1% of searches that present users with an AI summary end with a click to the source material."
"Penske claims that these summaries have damaged its businesses by suppressing web traffic, and Google is not properly compensating the company for using its original reporting in said summaries. "With AI Overviews, people find search more helpful and use it more, creating new opportunities for content to be discovered," a Google spokesman countered to WSJ. "Every day, Google sends billions of clicks to sites across the web, and AI Overviews send traffic to a greater diversity of sites. We will defend against these meritless claims.""
Penske Media, owner of outlets such as Rolling Stone and The Hollywood Reporter, is suing Google over AI-generated search summaries that appear atop search results. Penske alleges that those summaries use original reporting without proper compensation and have damaged publisher businesses by suppressing web traffic. Google contends that AI Overviews make search more helpful, create discovery opportunities, and send billions of clicks to a diverse set of sites. Independent data show that searches returning AI summaries lead to far fewer clicks to source material, raising concerns that AI summaries could undermine the sustainability of news publishers.
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