Perplexity is expanding its presence in India, having partnered with Bharti Airtel to provide a free 12-month subscription to its services for all 360 million subscribers. This exclusive partnership is part of Perplexity's larger global strategy, which includes collaborations with over 25 telecommunications companies. The company experienced a 600% increase in downloads in India, totaling 2.8 million, alongside a 640% rise in monthly active users in the second quarter. India stands out as a large market for Perplexity as it seeks to surpass competitors like OpenAI.
Perplexity is expanding into India, partnering with Bharti Airtel to offer a free subscription to 360 million users, positioning for mass-market scale.
Perplexity's downloads in India surged 600% year-over-year, reaching 2.8 million, while its monthly active users grew by 640% in Q2.
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