"Move over Andy Sachs, Pinterest is launching an AI-enabled shopping assistant that aims to suggest your next look. Beginning on Thursday, and over the coming weeks and months, Pinterest users will be able to talk to the visual platform about what they're shopping or searching for. The Pinterest Assistant will come back with personalized recommendations based on the user's saved collections and whatever pins are currently up on their screen, and briefly narrate the results."
"The AI assistant is meant to encourage a more conversational experience, Pinterest CEO Bill Ready told The Verge. This is why the assistant only accepts voice inputs from users - and why the assistant will talk back to users when it provides the suggested pins and products. (For now, you cannot turn off the audio narration.)"
"The AI assistant is an optional feature that is not a replacement for traditional text-based search, which remains unchanged on the platform. Pinterest already uses AI to curate its recommendations to users, Ready said. The voice layer is the new addition to the text and image AI model."
Pinterest is launching a voice-enabled shopping assistant that allows users to speak to the visual platform about what they are shopping for or searching. The assistant returns personalized recommendations drawn from users' saved collections and the pins currently visible on screen, and provides brief audio narration. The feature accepts only voice input and speaks its suggestions back; audio narration cannot be turned off initially. The assistant is optional and does not replace existing text-based search. The voice layer complements existing text and image AI models used to curate recommendations.
Read at The Verge
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