"There's a lot of friction in this. There was low trust associated with it, and it was not a scalable way to do it. So the question we asked ourselves was: what is a low-friction, high-trust, scalable way to make content available for AI engines and a way for content publishers to get compensated for the premium content? And that's where the idea of this content marketplace came about."
"Microsoft is moving its publisher AI content marketplace pilot beyond the initial pilot phase, laying the groundwork for a broader ecosystem to connect publishers with a growing set of AI builders looking to license premium content. What started with a limited group of publishers and Copilot as the first customer is now evolving into a more scalable model, with Microsoft testing pricing, access and compensation as usage grows."
Microsoft is expanding its publisher AI content marketplace pilot beyond the initial phase to create a scalable ecosystem connecting publishers and AI builders seeking licensed premium content. The pilot moved from a limited group with Copilot as the first customer to testing pricing, access, and compensation as usage increases. Business Insider, Vox Media, USA Today, People, The Associated Press, Hearst Magazines, and Condé Nast are initial pilot partners. The marketplace aims to reduce negotiating friction, build trust, and enable compensation models that pay publishers based on the demonstrated value of their source material while planning broader U.S. and international expansion.
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