"People are increasingly asking AI, not Google, to help them discover products. A recent shopping report says Americans, this holiday season, will likely turn to large language models to find gifts, deals, and sales instead of traditional search. Retailers could see up to a 520% increase in traffic from chatbots and AI prompts in 2025 compared to 2024, according to the report. For brands, that means figuring out how to show up in AI-generated recommendations, and fast."
""Over the past year, most of the growth on websites has come from AI bots, not people," co-founder and CEO Chandra told TechCrunch in an interview. "We're already seeing developers ask AI tools for product recommendations inside their workflows, and we think people, over time, will be less involved in parts of the purchasing funnel." As AI becomes the first touchpoint for product discovery and agents eventually transact on a user's behalf, The Prompting Company believes brands must learn how to marketto agents as well as humans."
Consumers are increasingly turning to large language models and AI bots instead of traditional search to discover products, gifts, deals, and sales. Retailers could experience as much as a 520% rise in traffic from chatbots and AI prompts in 2025 versus 2024. The Prompting Company, a YC-backed startup founded by Kevin Chandra, Michelle Marcelline, and Albert Purnama, uses generative engine optimization (GEO) to get products mentioned in AI apps and has raised $6.5 million in seed funding. Customers include Rippling, Rho, Motion, Vapi, Fondo, Kernel, and Traceloop. Most website growth is now coming from AI bots, and brands need AI-facing websites without navigation bars, pop-ups, or marketing fluff to reach agents as well as humans.
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