"These results align with recent data from Similarweb that found web traffic to Gemini is gaining on ChatGPT. ZDNET asked users what they prefer about Gemini: One respondent said that Gemini's integration "with tools such as Gmail or Google Docs means that my workflow from research through to content creation is much more fluid." Another noted that she prefers Gemini for "integrated, multimodal work." In late August, Google DeepMind released its popular "nano banana" image model for free within Gemini, which could contribute to Gemini's popularity in these results."
"The tool users prefer (and why) At a glance, 74% of respondents use Google Gemini for image creation, followed by OpenAI's GPT Image (64%) and Black Forest Labs' Flux (37%). Google Gemini continues to lead both personal (77%) and enterprise (68%) use for AI image creation, and Google's Veo was the top choice for AI video creation for both personal (67%) and enterprise (72%) use."
A State of Generation survey polled 300 developers and creators during Q3 2025 to measure personal and enterprise use of AI-powered image and video creation. Google Gemini is the most-used image generator at 74% overall, with 77% personal and 68% enterprise adoption. OpenAI's GPT Image records 64% usage and Black Forest Labs' Flux 37%. Google's Veo leads AI video use at 67% personal and 72% enterprise. Users cite Gemini's integration with Gmail and Google Docs and its multimodal capabilities as reasons for preference. Google DeepMind's free "nano banana" model release within Gemini likely boosted adoption. The data predates OpenAI Sora 2 and the OpenAI Video API releases.
Read at ZDNET
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