Olivia Harvey creates upcycled fashion designs inspired by Massachusetts culture, featuring elements like lobsters, Dunkin' coffee, and local icons. Her unique sweatshirts and tees have become popular, selling out quickly. Initially, she repurposed old clothing, but has since moved to making original designs with scrap fabric. Dunkin' showed interest in her work with a compliment, but later sent a cease and desist letter regarding the use of its logo, prompting her to adapt her designs while retaining the essence of local culture.
"There's just something so iconic about the 'masshole-ness' of the Dunkin' brand. We all know that guy who looks like this lobster who's smoking a cig and sipping on the Dunkin' coffee."
"It started out with me kind of hacking old sweatshirts and t-shirts up and then reassembling them, but now I've pivoted to making my own designs using scrap fabric."
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