Talking Headways: The Art of the Bus - Streetsblog USA
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Talking Headways: The Art of the Bus - Streetsblog USA
"Yes, we follow all parameters with bus shelters and buses on not covering the windows, not covering the sides of the glass panels in the case of our Houston project. With our project in Philadelphia, which is a poetry project that's responding to gun violence, Healing Verse Germantown, they are working not only with the Department of Transportation, but with the advertising agency and putting art in the panel of the bus shelters where advertising typically goes. So now we have murals in a space where there's typically advertising. So to your point -yes, we should absolutely be using art, and it was so smart of the teams to identify that as an opportunity for them."
"Thinking about the Hawaii bus, one thing that was interesting to me is that a lot of agencies are having trouble with their funding, and a lot of times for the buses, they'll try to do wraps, and the wraps are advertising. And I find it really great that instead of just putting advertising on your bus, you could actually put an art installation on your bus. There's some frustrations with covering the windows, which I know a lot of transit advocates have. But the Hawaii bus was actually done very tastefully in terms of not covering up all the windows."
Bloomberg Philanthropies’ Public Art Challenge supports bus and shelter art projects that replace or complement traditional advertising. Bus art can gain strong followings, and artists use temporary installations to attract attention in specific cities. Transit agencies face funding pressures, and art offers a tasteful alternative to advertising while still meeting practical constraints such as keeping windows uncovered. Projects coordinate with transportation departments and advertising agencies to place artwork in panels where ads normally appear. One example is a Philadelphia poetry initiative responding to gun violence, using bus shelter panels for poetry rather than ads. After installations disappear, the impact and attention they generated remain part of the outcome.
Read at Streetsblog USA
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