The Battery, surrounding the Braves' ballpark, is designed to be a vibrant lifestyle destination, offering various entertainment options like bowling, concerts, and dining. It attracts about nine million visitors annually and generated $67 million in revenue in the last year. This development aims to increase fan engagement on game days while ensuring continuous profit throughout the year. Major league officials recognize The Battery as a successful model for modern sports teams, showcasing how integrated entertainment complexes can enhance revenue generation significantly.
"To create an environment where you can spend eight, nine hours at The Battery and the field, and still feel like you have all the time in the world, I think they've done a wonderful job building this place," Dodgers and former Braves All-Star first baseman Freddie Freeman said.
The Braves built all this, not only to lure fans to come early and stay late on game days but to make money from the property 365 days a year rather than 81.
Nine million people come to The Battery each year, and the Braves generated $67 million in revenue from it last year.
Major league officials state that The Battery is the template for the modern team, showing a successful model for year-round revenue generation.
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