15 Beers, booming NIL sales, not a sip of alcohol: The irony of Raegan Beers' viral jersey
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15 Beers, booming NIL sales, not a sip of alcohol: The irony of Raegan Beers' viral jersey
"When something like that explodes and it's your name and it's your jersey that's exploding, you can't help but kind of, like, be amazed at what the internet can do. Beers reflected on the unexpected viral phenomenon, expressing her astonishment at how quickly her image spread across social media platforms and captured the attention of millions of users worldwide."
"This jersey might go triple platinum in frats across America. One social media user predicted the commercial potential of Beers' jersey, highlighting the broad appeal and demand for her merchandise across college campuses, particularly among fraternity communities seeking novelty apparel."
Raegan Beers, a 6-foot-4 center for Oklahoma women's basketball, became an internet sensation when a photo of her on the bench during a game against Mississippi State went viral. The image featured her jersey number 15 with her last name, creating an unintended double meaning that resonated across social media. The post accumulated millions of views and sparked widespread interest in purchasing her jersey, particularly among college-aged audiences. Following the viral moment, Beers secured her first official NIL (Name, Image, Likeness) jersey deal with Fanatics, and her merchandise sales increased significantly within the first month, establishing her as a notable figure beyond women's college basketball.
Read at ESPN.com
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