The article discusses the evolving marketing of beverages aimed at women, highlighting the contrasting strategies of brands like Beer Girl and Mom Water. Founder Caroline Foulk of Beer Girl emphasizes her personal identity as a beer lover, seeking to make beer more appealing to women. In contrast, Jill and Bryce Morrison created Mom Water, offering low-alcohol, refreshing drink options appealing to parents. The piece critiques traditional marketing tactics, advocating for inclusion and enjoyment in product promotion.
Biebuyck noted the 'clean-girl' aesthetic excludes many women, emphasizing the need for more inclusive marketing in products aimed at women.
Jessica Infante expressed appreciation for humorous, rebellious marketing in women's products, questioning why so many focus solely on health and functionality.
Foulk, founder of Beer Girl, highlights her identity as a beer enthusiast, driving the brand's creation to cater to female beer drinkers.
Jill and Bryce Morrison's Mom Water brand was born out of a desire for fun, lower-alcohol options for parents, becoming a refreshing beverage alternative.
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