"Budweiser rolled out Bud Dry in 1989. Anheuser-Busch had unveiled Michelob Dry in 1988 and wanted to replicate that beer's success under the Budweiser umbrella. "Dry beer" refers to beer that has been highly attenuated during its fermentation - this means the yeast has effectively converted a large percentage of the malt's sugars into alcohol and carbonation, yielding a crisp finish with virtually no residual sweetness."
"Per a 1991 Bud Dry commercial shared on The Classic Sports' YouTube channel, Budweiser explained that it used a "dry brewing" process - referring to the aforementioned highly attenuative fermentation method - rather than watering the beer down. But other breweries were doing this, too, and non-watery beer was more of an expectation among consumers rather than a unique selling point. Essentially, there was too much competit"
Anheuser-Busch has brewed beer since the 1850s, and Budweiser became the first brand to distribute nationally in the 1870s. Budweiser launched Bud Dry in 1989 after Michelob Dry's 1988 debut, aiming to capture demand for crisp, highly attenuated dry lagers that originated in Japan in 1987. Dry brewing converts much of the malt's sugars to alcohol and carbonation, producing a crisp, nearly non-sweet finish. Bud Dry attempted to recreate that profile stateside, but by 1991 other breweries were using dry-brewing techniques and consumer expectations and competition intensified, contributing to Bud Dry's discontinuation in 2010.
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