"He felt that the existing NA beer brands weren't cutting it, and he wanted to create a great-tasting brew that looked good, tasted even better, and fit into his day-to-day routine. Together with co-founder and our CEO John Herman, alongside our brewmaster, Grant, he set out to create something more than a drink but instead a movement to redefine what modern beer culture can be. BERO was born from that vision premium, purposeful, and always delivering on taste and integrity."
"World No Alcohol Day is an interesting one for BERO it means that people are shining a light on a moment to choose non-alcoholic beverages, and it shows that the category is growing. Rather than centering on the lack of alcohol, we keep the focus on what every type of drinker gains from a BERO: great flavor, craft, and community. Whether this day or any other, we exist to create a premium, intentional drinking experience for anyone, anytime, anywhere."
Tom Holland founded BERO after embarking on a sobriety journey and wanting a non-alcoholic beer that would have appealed to his younger self. He and co-founder John Herman collaborated with brewmaster Grant Wood to develop a great-tasting, visually appealing NA beer brewed with four core ingredients and standard brewing processes. BERO emphasizes depth, clarity, and craft while positioning the product as a lifestyle companion that fits day-to-day routines. World No Alcohol Day is framed as an opportunity to choose NA beverages and to highlight what drinkers gain from BERO: flavor, craft, and community.
Read at www.amny.com
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