"The moment you really take your own climate policy seriously, then you should at least restrict the availability of all those promotional materials, where the only thing they try to do is to promote and normalize these high-carbon lifestyles. Burning fossil fuels is one of the key drivers of climate change, with transport, including cars, aviation and shipping, accounting for about a quarter of global emissions."
"Amsterdam has done exactly that, becoming the first capital city in the world to ban ads for meat and fossil fuel products, including home gas-heating contracts, flying, cruises and combustion engine vehicles. And it's not just Amsterdam. Sweden's capital Stockholm will follow suit this summer and more than 50 other cities worldwide have similar bans, including Australia's Sydney, The Hague in the Netherlands and Florence in Italy."
Amsterdam's behavioral psychologist Reint Jan Renes highlights a contradiction between the city's carbon-neutral climate goals by 2050 and pervasive advertisements promoting high-carbon products like cars, meat, and fossil fuels. Transport accounts for approximately 25% of global emissions, while meat and dairy production generates the largest share of food-related greenhouse gases. To address this inconsistency, Amsterdam implemented a groundbreaking ban on advertisements for meat and fossil fuel products, including vehicles, cruises, and home heating contracts. This pioneering approach has inspired global action, with Stockholm, Sydney, The Hague, Florence, and over 50 other cities implementing comparable restrictions. France became the first nation to restrict fossil fuel advertising nationwide, with Spain considering similar legislation.
#climate-policy #advertising-restrictions #urban-sustainability #carbon-neutrality #high-carbon-products
Read at www.dw.com
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