"When we announced in early 2024 that we were starting the process of winding down swrve, we left the door open to the possibility of selling the company. But swrve is our baby, and we weren't going to sell to just anyone. Over the summer, we found the exact person who ticked all the boxes. We truly hit the jackpot. The future of swrve couldn't be under the guidance of a better person,"
"But the deal was made final at the beginning of September. The transition to the new owner will be completed by the end of 2025. The time between now and the end of the year will be used to clear out swrve's remaining inventory from its Los Angeles headquarters. This will give the new owner a fresh place to start heading into the 2026 re-launch."
swrve, a Los Angeles-based cycling apparel company founded in 2005, has been sold to a new owner with the deal finalized at the beginning of September. The terms of the sale and the buyer identity are not disclosed. The transition to the new owner will complete by the end of 2025. Remaining inventory will be cleared from the Los Angeles headquarters before year end to prepare for a 2026 relaunch. Founders began winding down operations about a year and a half ago. swrve gained recognition for its 2007 Cordura cycling-specific jeans and an initial knicker product that launched the brand.
Read at Bikerumor
Unable to calculate read time
Collection
[
|
...
]