ROUVY's acquisition of BKOOL strengthens its platform as a destination for immersive cycling training. With 250,000 subscribers and various partnerships, ROUVY focuses on blending virtual training with real-world routes. The integration of BKOOL’s GPX-to-3D route converter improves ROUVY's Route Creator, appealing to both outdoor and indoor cyclists. BKOOL will operate as a standalone brand while ROUVY prioritizes platform stability and listens to its new community for future development. The goal remains to offer enhanced experiences for cycling enthusiasts worldwide.
BKOOL's tech, specifically its GPX-to-3D route converter, integrates seamlessly with ROUVY's Route Creator. This feature enhances ROUVY's goal of creating a seamless bridge between outdoor riding and indoor motivation.
This acquisition is part of a bigger plan: 'BKOOL joining The ROUVY Group is a significant moment for indoor cycling fans everywhere,' says ROUVY co-founder and CEO Petr Samek.
For now, BKOOL will continue to operate as a standalone brand under The ROUVY Group, much like FulGaz. Immediate focus will be on platform stability.
ROUVY aims to provide the best possible experiences, value, and riding options for riders around the world, according to co-founder and CEO Petr Samek.
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