Thad Wong and Mike Golden, co-CEOs of @properties Christie's International Real Estate, criticized a failed Illinois bill aimed at enforcing a 24-hour listing rule on multiple listing services (MLS). They argue it benefits Zillow and stifles consumer choice in real estate marketing. Wong and Golden emphasize that the proposed bill favors a uniform approach detrimental to innovative marketing strategies, such as their own 'private-to-prominent' method, which they claim leads to quicker sales at higher prices. The bill might resurface in future legislative sessions.
Essentially, Zillow - a company that doesn't sell homes - is asserting it gets to decide how you can market and sell your home.
The proposed Illinois bill to enforce a 24-hour posting rule failed, but it may be reintroduced in a future session.
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