"National Football League Commissioner Roger Goodell likely didn't have the sensibilities of the U.S. president in mind when the choice of Bad Bunny was made. One of the top artists in the world, Bad Bunny performs primarily in Spanish and has been critical of immigration enforcement, which factored into the backlash in some conservative circles to the choice. Bad Bunny's anti-ICE comments at this year's Grammy Awards will have only stoked the ire of some conservatives."
"But for the NFL hierarchy, this was likely a business decision, not a political one. The league has its eyes on expansion into Latin America; Bad Bunny, they hope, will be a ratings-winning means to an end. It has made such bets in the past. In 2020, Shakira and Jennifer Lopez were chosen to perform, with Bad Bunny making an appearance. The choice then, too, was seen as controversial."
The U.S. president will not attend Super Bowl LX, citing Levi's Stadium's distance and criticizing the entertainment lineup of Bad Bunny and Green Day. The president described the choice as terrible and said it sows hatred. Commissioner Roger Goodell likely did not consider those sensibilities when selecting Bad Bunny. Bad Bunny performs primarily in Spanish and has criticized immigration enforcement, including anti-ICE remarks that provoked conservative backlash. The NFL pursued the booking as a business decision aimed at expanding into Latin America, following prior bets like the 2020 Shakira and Jennifer Lopez performances, and is using multiple strategies to attract international fans.
Read at Brooklyn Eagle
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