How Amex CEO Stephen Squeri is winning over younger customers | Fortune
Briefly

How Amex CEO Stephen Squeri is winning over younger customers | Fortune
"Squeri has forged one of the top growth engines in financial services by luring lovers of luxe as never before, and trending exclusive and young in a big way."
"Since Squeri became CEO in early 2018, Amex has generated the highest returns among the largest U.S. commercial banks and payment providers."
"Squeri moved Amex away from the long-standing industry playbook which entailed bringing customers in with low-cost cards, then graduating them to premium products."
"The success of Squeri's highly original, against-the-tide strategy is something of a revelation."
Stephen Squeri has been CEO of American Express for eight years, building a career of over 40 years within the company. He revitalized Amex by appealing to affluent young consumers willing to pay for premium cards. Under his leadership, Amex has outperformed major competitors like JPMorgan and Visa, generating the highest returns among U.S. commercial banks. Squeri's strategy diverged from traditional practices, focusing on compelling rewards for premium cardholders. The company reported strong Q1 2026 results, exceeding earnings expectations with an EPS of $4.28.
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