"Whether you work at a modest startup or a multimillion dollar company, chances are you have heard of the Business Model Canvas (BMC). Similar to architectural blueprints or circuit diagrams, these standardized templates provide simplified overviews of complex organizations, and can be used to turn an ailing company around, or design a healthy one from the ground up. First developed by business theorist Alex Osterwalder and computer scientist Yves Pigneur in the early 2000s as part of Osterwalder's PhD thesis,"
"Osterwalder now serves as the founder and CEO of Strategyzer, an innovation consultancy and software development firm that helps companies design, test, and scale new business models. Osterwalder joined Big Think over Zoom from his native Switzerland to talk about the merits of "optimizing happiness," what many people continue to get wrong about Steve Jobs, and the mentality that allowed Jeff Bezos to set up Amazon for future success."
"Osterwalder: There are biological rules to how people digest information. An example: people make complex slides for presentations, show them on a screen, and talk you through them. Your brain can't listen to you and understand the slide at the same time, so you switch back and forth. That's a meltdown. So what do you do? You chunk your information, build the slide gradually. It starts with one piece of information, then you add another. You're like a voiceover to a movie."
The Business Model Canvas (BMC) offers a standardized visual framework that simplifies complex organizations into nine key elements for practical modeling. Alex Osterwalder and Yves Pigneur developed the BMC in the early 2000s, and the framework has become widely adopted in business education and strategic practice. Strategyzer, a firm founded to help organizations design, test, and scale business models, applies the framework commercially. Practical communication techniques include chunking information, building slides gradually, and using a voiceover-style progression to match biological information-processing limits and improve audience comprehension.
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